Other brands
Other brands
Fit Guide
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Free 30-day return on your 1st item in each product category
Order 2+ units: return / exchange deductions apply.
Fewer returns = lower costs for us = lower prices for you. We call it our sustainable returns guarantee
List of all product categories:
1. Underwear - all underwear ranges (Elite II, Paradise Pocket, Tactical II, Endurance, Classic), fits (Standard, Athletic, Longer), styles (boxer brief, trunk, brief, boxer) and fabrics (Re:Luxe, Compression, Luxe) are considered the same product category.
Intimate items such as underwear and socks cannot be resold once worn due to hygiene and health code policies. Because of this, we can only process a refund for 1 pair of underwear and socks that have been taken out of their packaging only if you order 1 pair. But don't worry, we have a very accurate fit guide that usually gets it right the first time. When ordering 2 or more pairs, neither gets a free return or exchange.
2. Performance Dress shirt and the Performance Short Sleeve Button Up in all styles, fits and fabrics are considered the same product line
3. Essential V Neck and Crew Neck in all styles, fits and fabrics are considered the same product line
4. AirWeight undershirt - High V and Deep V are considered the same product line
5. All socks in any fit or style are considered the same product category
6. Contender Training Shorts and Heavyweight Training Shorts are considered the same product line
7. The Limitless Performance Chino
A high performance ball pouch underwear for men that provides unparalleled comfort by separating your “boys” from your thighs. No more awkward sumo squat or elongated side step - just life-changing comfort and adjustment-free days.
We used a custom built, eco-friendly, high performance microfiber to make this ball pouch underwear more luxurious, durable, breathable, sweat-wicking, quick-drying, stretchy, incredibly soft, anti-odor and anti-chafing. To push breathability even further, we added mesh Breathe Zones for more airflow and uncompromising ventilation where you need it most. Bye, swamp crotch.
This pair packs all the features you need for work, sweat, play and everything in between (because you’ve got better things to do than remembering to pack an extra pair): Grip Thighs that never ride up or bunch, a horizontal fly for a more natural movement when nature calls, reinforced stress points for extra durability to last for years, and 15+ other smart features for more comfort, performance and durability.
Available for pre-order. Ships end of July. Reserve it now to get first dibs!
What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?
Most premium apparel brands sell basic underwear for +$35 and dress shirts for +$130 when they cost a fraction to make. And you may have noticed that these same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
Because these businesses prioritize making more money for themselves and their shareholders rather than delivering more value to their customers. This leads them to spend more money on marketing to sell an “aspirational lifestyle”, bolster their margins by lowering product quality and cutting costs, and create a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on clothes that have fewer features, less performance, and ultimately less comfort?
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make premium products at more accessble prices with sustainability and social impact at our core.
We’re pursuing a more utilitarian and spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just better products at better prices all year ‘round.
Welcome to better retail.
