- 01.Premium Performance
We invest in the highest quality performance fabrics, smarter design and built-to-move construction to make category-leading products with unparalleled comfort.
- 02.Fewer Dollars
We keep operations lean and free from unnecessary costs so you enjoy premium comfort at wallet-friendly prices, 365 days a year.
- 03.Better For All
Carbon-neutral 3-day shipping, sustainable fabrics, inclusive sizing and a social mission to democratize comfort.
But let us break it down further
No middlemen, no unnecessary costs. With a spartan approach to doing business, we deliver better products and far greater value to you, our customer.
Create artificial exclusivity that they expect customers to pay more for
No brand recognition ‘surcharge’
We believe in pricing at the true value of the product - customers first, always
Guess who’s paying for all that? (Hint: it’s you)
Fancy packaging that just gets thrown out immediately anyways
These practices raise their product prices and benefit their bottom line, and their customers are stuck footing the bill
Lease prime real estate in malls across the country
Tons of discarded inventory from last season
Streamlined return policy with return rates 10 times lower than the industry average
Rather than keep these savings, we pass them back to you in the form of lower prices
Opt for cheaper materials to reduce costs and increase margins
Rarely pass down savings from economies of scale to customers
Work with expert craftsmen
No production shortcuts
This all adds to our production costs but it also results in best-in-class products, and we wouldn’t have it any other way.
Better retail is nothing without an unrelenting focus on quality and comfort. Find out what else goes into creating apparel that’s better by design.
We searched the globe for the finest performance fabrics that are soft and lightweight yet durable and resilient. This led us to engineer custom blends of performance fabrics fit enough for advanced workouts while blending into your everyday (we call it hidden tech)
These features are the norm for our apparel.
Mesh Breathe Zones for ventilation where you sweat the most, reinforced seams engineered for torsion and strength, and collars that stand tall and pointed all day. We’ve created an entire wardrobe that keeps you comfortable while looking sharp - now that’s a potent 1-2 combo.
Through a continuous feedback loop with our customers, each product is a step closer to evolutionary comfort guided by your needs - better-fitting, zero-distraction, cool-feel all-day everyday.
Co-creation with our customers (you) leads to better products made for you, by you
for the good of
Durable, more sustainable materials for the planet, and a social mission For All.