Fabric is everything, especially on garments worn so close to your skin.

We searched the globe for the finest performance fabrics that are soft and lightweight yet durable and resilient. This led us to engineer custom blends of performance fabrics fit enough for advanced workouts while blending into your everyday (we call it hidden tech)



360° stretch



Luxuriously soft


These features are the norm for our apparel, not the exception.

High Performance Fabric x Functional Design x Tailored Fit = Unparalleled Comfort
We think through every pain point men face with standard issue garments and design innovative features to address each one. Mesh Breathe Zones for ventilation where guys sweat the most, reinforced seams engineered for torsion and strength and collars that stand tall and pointed all day - we’re here to keep you comfortable while looking sharp, because that’s a potent 1-2 combo.

And our designs are ever-evolving. We maintain a continuous feedback loop with our customers so that their needs guide the design of our products. This co-creation has given rise to a whole wardrobe of pure comfort.

We cut our garments for a tailored athletic fit that creates a sharper silhouette for all body types. Gone are the days of billowing dress shirts and t shirts that just don’t fit right, and welcome to off-the-rack unlike any other.

Quality & Craftsmanship

We partner with factories who have decades of experience working with notable designer labels. They use tailoring techniques reserved for custom made garments to craft our everyday apparel, and they share our painstaking attention to detail. They are partners, in the full sense of the word, and share our passion for creating functional apparel with a nod to the modern every day athlete.

Meet the new class of better-fitting,
better-looking, everyday
performance apparel.